Friday, February 19, 2010

Tiger Woods News Conference Today

Tiger Woods Practices Near His Home In Orlando
11:00 AM Eastern Time

It will be carried by many of the networks.

Select group of people will be in attendance, and he will not take any questions.

There is a public relations formula for these type of things: admit the transgression, apologize for the transgression, show a certain amount of remorse.

He will be well rehearsed.

It is likely I will comment on his statement. His attorneys and advisers do make mistakes when crafting the message from a statement analysis perspective.

The key to him once again gaining public support for himself, TIGER, is the emotions that he shows during the conference. If it comes off too rehearsed or contrived it may backfire...◦
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