Thursday, March 3, 2011

An Article You Should Check Out: CEO Vocal Cues Can Influence Company Performance

Duke University's Fuqua School of Business professors William Mayew and Mohan Venkatachalam analyzed the voices of chief executive officers and chief financial officers during earnings conference calls for nearly 700 major U.S. corporations. Using commercial software, the researchers monitored subtle vocal cues indicating positive or negative emotional states. They then culled financial records to see if future earnings, stock prices or analysts' recommendations corresponded with the vocal cues.

CEO Vocal Cues Can Influence Company Performance



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